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Event Details
You
Have a Great Product.
Now Get
Over It - It Ain’t Enough!!
Do You Really
Know Your Target Customer?
Join our Global Partners
Workshop March 3rd 5-7pm at the Cambridge Innovation Center, to help you Identify, Reach and Engage your Highest Potential
Customers
Success will depend on how you
position your brand for different customer segments and how they respond to
your value proposition. Your brand
personality should ideally mirror your target customer
(above), but first you must understand what they want. This Global Partners Inc. workshop
will cover essential marketing/sales principles, new customer
insights and a practical case study to help you:
- Segment your
market to find best customers
- Develop a
realistic market potential analysis
- Diagnose their
most compelling needs/desires
- Position your
product/brand to be more relevant
- Stimulate new
ideas to gain trial/purchase
Workshop Conducted by Principles from Global Partners, Inc.
- Jay Gronlund - Professor at NYU on Positioning and Brand Development
- David Sanderson - Marketing expert, specializing in new technologies and medical devices
- Paul Sullivan - Global Partners Founder
and business development coach
Follow us on Twitter @GlobalPrtnrsInc
Become a Fan of Global Partner Inc.
When & Where
Cambridge Innovation Ctr.
1 Broadway
Cambridge,
MA 02142
Wednesday, March 3, 2010 from 5:00 PM to 7:00 PM (ET)
Add to my calendar
Hosted By
Global Partners Inc
Global Partners is an International Consulting and Training firm. For nearly 20 years, we have been working with clients to improve the performance of their people and processes, so that they can more effectively build their global businesses. For more information please visit our webpage http://www.globalpartnersinc.com/